Trade/Professional Journals
Characteristics
Trade magazines and journals allow practitioners in specific industries to share market and production information that improves their businesses. They share some characteristics of scholarly journals. Variety, Advertising Age and Elevator World are examples of trade publications.
Advantages
- Reports on trends, developments, best practices in the field or industry
- Some articles written by professionals, experts in the field
- Written for an educated audience
- Practical in emphasis
Disadvantages
- Many articles written by editors, or freelance writers
- Sources are usually not cited
- May be published by commercial enterprises, individuals interested in promoting services or products
- Funded through advertising
Finding Articles in Trade and Professional Journals
To locate articles in trade and professional journals, you will need to search in an online subscription database covering the subject area such as Business Source Premier, linked on the UF Libraries website.
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